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📈 How AdvancedClient.io Scaled with Findymail

Lead generation agency AdvancedClient.io offers clients a proven method for developing a solid pipeline of sales qualified leads using cold outreach. By sourcing email contact data from Findymail, AdvancedClient.io streamlined its tech stack and list building process. More efficient systems and better data accuracy helped the agency scale, while using the Findymail API to connect to tools like Clay led to a cost savings.

😖 Pain Points:

• Labor-intensive list building processes forced AdvancedClient to purchase lead data from third-party suppliers
• Poor data quality meant AdvancedClient often ended up scrapping over 60% of a purchased lead list
• Other email finder tools did not automatically verify contact information, which meant purchasing yet another tool
• Other email finder tools were expensive to use alongside powerful platforms like Clay

🤔 The Challenge:

As AdvancedClient developed a reputation within the industry, opportunities to pitch for larger, more lucrative projects increased. Looking at its existing resources and tech stack, however, the company saw limitations that might prevent AdvancedClient from delivering the exceptional results that drove growth for their customers.

To scale effectively, AdvancedClient needed to streamline the prospecting process and control costs without sacrificing service quality.

 💡The Solution:

• Findymail’s Chrome extension eliminates the need to work with external list-building services.
• Findymail provides unparalleled data accuracy and a guaranteed bounce rate of less than 5%.
• Findymail’s API helps users optimize credit spending when integrating with powerful tools like Clay.

Streamlined list building

Prior to switching to Findymail, AdvancedClient relied on third-party list-building services to source leads and contact data, a time-consuming process that produced mediocre results. Scrapers often took three to four days to respond, and AdvancedClient typically overpaid for more leads than needed to compensate for poor data quality. “Let's say we wanted to scrape a list of 10,000. That would be a big headache in the past because we'd have to go to the list scraper. We'd probably have to order 15,000 to 20,000 leads just to make sure that we had enough after we independently verified,” explains Tom Grainger, CEO of AdvancedClient.

Incorporating Findymail empowered AdvancedClient to take complete control of prospecting, eliminating the need for list-builders. “Findymail allowed us to bring prospecting in house. By doing all of the list building and scraping ourselves, it really sped up the process. And because of the quality of that data we were getting, we were able to produce bigger lists faster.”

With a core component of the business model now completely in-house, AdvancedClient felt confident pursuing more and larger deals than ever before.

“Findymail unlocked our ability to scale. It allowed us to produce larger lists, run campaigns for longer, and target people that we wouldn't have been able to target before.” - Tom Grainger, Founder

Improved data accuracy

Better data quality also led to better outcomes for AdvancedClient’s campaigns. When relying on third-party scrapers, AdvancedClient regularly discarded the majority of the purchased data due to quality issues. According to Grainger, “The quality of the data just wasn't there in terms of accuracy. We'd get a list from a lead scraper, we'd then independently verify it ourselves. Maybe 60% of the list on a good day was valid data and we could utilize that.” Each campaign carried the risk that high bounce rates would damage AdvancedClient’s sender reputation or fail to meet essential reply targets.

With Findymail, AdvancedClient experiences a less than 2% bounce rate, even with larger lists, which means higher performing campaigns, overall. Grainger reports, “We always get strong reply rates. And we put this down to the quality of the data that we're using.”

“Findymail unlocks the foundation of a campaign, which is brilliant.” - Tom Grainger, Founder

Cost savings

Switching to Findymail also led to cost savings for AdvancedClient. Findymail's combined email finding and verification meant the company no longer needed to pay for an additional tool to check the accuracy of contact data, but AdvancedClient also saves money on credits with other service providers. By connecting Findymail to Clay via its API, AdvancedClient saves on Clay credits when running complex flows inside the popular sales tool. “Now we just use the Findymail API within Clay and it's super powerful.”

“I've tried lots of solutions in the market, and I've always found Findymail to be the best in terms of the quality of data, in terms of the value for money, in terms of support, and in terms of the functionality.” - Tom Grainger, Founder

On this page

• 📈 How AdvancedClient.io Scaled with Findymail
• 😖 Pain Points:
• 🤔 The Challenge:
• 💡The Solution:
• Streamlined list building
• Improved data accuracy
• Cost savings